Our brief was to show targeted business segments (hotels, nursing homes, white collar CEOs…) that by installing Foxtel they will attract more guests, have happier customers or employees. We used famous personalities from sport, TV and news readers to personify ‘Foxtel’ in various ‘business’ locations. Up until this campaign the Foxtel Business team had only used stock imagery so it was a big step to create these press ads with the lovely and talented Juli Balla